---
title: About NameSync, the naming convention manager for Marketers
description: Learn more about NameSync, the naming convention manager for HubSpot and other business tools.
---

# Name debt costs companies thousands in lost productivity.

NameSync's mission is to help teams save money and time. Let us organize your file names into predictable, easy to use naming conventions. 

50

HubSpot accounts cleaned & organized

15+

Pilot agency partners

$20k

saved per managed portal, per year

## Let NameSync manage your naming conventions:

### Templates that guide your team

Prebuilt or custom naming formats that adapt to your needs — across channels and campaigns.

### Reusable logic across tools

Create once, use everywhere. No more rebuilding naming rules for every app.

### Keep Institutional Memory Intact

Naming isn’t just organization — it’s memory. Keep it, even if people or platforms change.

## Be your team's marketing ops hero, try NameSync today

[Analyze and grade your naming conventions now -->](https://app.namesync.io/)